McCabe Promotional: Maintaining Corporate Values in a Crisis

Samantha Kohn
Length
6 pages
Issues
business mission, vision, values,
Product Number
20200630-130126
Product Type
Publication Date
Discipline
Audience

Brief

A successful promotional products company with strong corporate values must make a tough choice during the global pandemic.

Abstract

This case outlines the situation faced by Jamie McCabe, President of McCabe Promotional Advertising, as he led his company through the Coronavirus crises of 2020 when most North American businesses were forced to temporarily close to reduce the spread of this virus. The challenge this company faced was how to pivot their operations and expand their product offerings in a way that would maintain profitability while staying true to their core values as a B Corp Certified company.

To purchase a case study, please send an email requesting purchaser access to services@kinlincases.ca.