A successful online retailer plans for expansion including new bricks-and-mortar retail outlets.
Spruce + Pine is experiencing rapid growth, and the Head of Marketing, Lisa DeLuca, is under pressure to make strategic decisions that will help them to expand their marketing efforts and increase brand awareness, acquire more shoppers, and motivate clients to spend more. Her immediate need is that Spruce + Pine is to gather intelligence and develop plans for opening six brick-and-mortar stores across Canada. The first store opening is in Toronto, Ontario, Canada in three months
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