Length
10 pages
Industry
Issues
online promotion; new store traffic generation; brand awareness
Product Number
20200923-726695
Product Type
Publication Date
Discipline
Audience
Format
Brief
A successful online retailer plans for expansion including new bricks-and-mortar retail outlets.
Abstract
Spruce + Pine is experiencing rapid growth, and the Head of Marketing, Lisa DeLuca, is under pressure to make strategic decisions that will help them to expand their marketing efforts and increase brand awareness, acquire more shoppers, and motivate clients to spend more. Her immediate need is that Spruce + Pine is to gather intelligence and develop plans for opening six brick-and-mortar stores across Canada. The first store opening is in Toronto, Ontario, Canada in three months
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